desiFEST, presented by Rogers Communications, is set to celebrate another year of outstanding South Asian music and talent. desiFEST, the largest South Asian music concert, produced by Namaste Marketing Group and will be hosted at Yonge -Dundas Square in Toronto, on Saturday May 26, 2012.
desiFEST kicks off the summer with thousands celebrating South Asian musicians and artists. Featuring 12 hours of entertaining musical and dance performances in the heart of downtown Toronto, desiFEST gives audiences of all ages and cultures the opportunity to enjoy South Asian music, arts and culture. Festival attendees have the opportunity to enjoy South Asian delicacies in the food market, artisans in the merchant market, Rogers dance booth, and the Kid’s Zone.
“At Rogers, we are thrilled to continue to present the largest South Asian music festival in Canada,” said Steven Sarfin, Senior Director, FIDO and Multicultural Marketing at Rogers Communications. “It’s important for us to partner with desiFEST and build a bridge to our South Asian community by creating opportunities for them to shine, entertain and inspire thousands here in Canada.”
Over 150 artists have participated in desiFEST over the past five years, including; Apache Indian, JoSH, Taz & Stereo Nation, Anita Lerche, Raghav, Roach Killa, The Bilz & Kashif, Parichay and Shweta among many others. This year’s line-up continues to showcase a mix of new artists and veterans, who have had successes over the years locally and internationally in the music industry.
“The past five years of desiFEST have been incredible for us and the arts community across Canada and we look forward to another inspiring event this year in Toronto,” says Sathish Bala, desiFEST founder and creative director. “We continue to create new and exciting opportunities for desiFEST with the support of our sponsors like Rogers, OMNI and CIBC and our loyal desiFEST fans.”
desiFEST is Canada’s only national South Asian music Festival. Creating opportunities for South Asian artists and South Asian inspired music, the event strengthens local communities, inspires youth, and supports the arts community in Canada. The festival has toured Toronto, Montreal, and Vancouver, showcasing over 75 incredible artists and over 24 hours of music each year. For more information visit www.desifest.ca.